Today marks the 10-year anniversary of Futility Closet — I started it on January 1, 2005. I don’t have any plans for a big celebration, but I wanted to share some thoughts about where the site has been and where it’s headed.
Over its lifetime this site has served 78 million pageviews, vastly more than I’d ever dreamed of when I started. But traffic actually peaked four years ago, and it’s been dropping steadily since then. I left my job in April 2013 to devote myself full-time to Futility Closet, and in the ensuing period we’ve published two books, 39 podcast episodes, and a thousand blog posts. In that time we’ve had record amounts of media attention, fan mail, new readers, and general good wishes, but traffic and revenue have continued to drop.
Practically everyone is struggling these days, and I don’t think there’s anything unique about our situation. The main reason I’m writing is to see whether anyone can suggest new measures that could help us to support the site, things we’re overlooking. Should we be exploring other formats? Is there some feature or functionality that would make the site or its content more appealing or useful, or some means of monetizing the content or soliciting support that we haven’t thought of and that might be more effective?
I’d like to keep going — my notes contain hundreds of items that I want to research and write about, and to judge from the response, particularly last year, you like what we’re doing. We’re very grateful to everyone who’s made donations to help keep us going, both here and on the podcast’s Patreon campaign. But if we can’t reverse the decline I’ll have to consider stopping.
You can reach me at firstname.lastname@example.org. I’ll post any updates below. Thanks.
01/03/2015 Update: Many thanks for all your ideas and support! I had hoped to be able to respond to each individually, but there are so many now that I don’t think that will be possible. But I’m reading, considering, and appreciating every message, and Sharon and I are both very grateful as well for your financial support. Please keep your suggestions coming. I’ll write more later once I’ve gotten organized and considered the possibilities. Thanks again.
01/26/2015 I think we’re going to start by working on social media. The first thing to do is to establish a findable presence on Facebook, Twitter, and Google+. If you control one of the existing Futility Closet accounts on those platforms, and would be willing to transfer it to us, please write to me. Thanks.