There is a game — in the 1950s it used to be played by members of the Iowa Writers’ Workshop — called ‘Smoke.’ It works as follows. The player who is ‘it’ chooses some famous person with whom everyone playing is surely acquainted (Harry Truman, Marlon Brando, Chairman Mao, Charles DeGaulle, for instance) and tells the other players, ‘I am a dead American,’ ‘I am a living American,’ ‘I am a dead Asian,’ ‘I am a dead European'; and then each of the other players in turn asks one question of the person who is ‘it,’ such as, ‘What kind of smoke are you?’ (cigarette, pipe, cigar — or, more specifically, L&M, Dunhill, White Owl) or ‘What kind of weather are you?’ ‘What kind of insect are you?’ or ‘What kind of transportation?’ The person who is ‘it’ answers not in terms of what kind of smoke his character would like, if any, but what kind of smoke he would be if, instead of being human, he were a smoke, or what kind of weather, insect, transportation, and so forth, he would be if reincarnated as one of those. Thus, for example, Kate Smith if an insect would be a turquoise beetle; Marlon Brando, if weather, would be sultry and uncertain, with storm warnings out; and as a vehicle of transporation Harry Truman would be (whatever he may in fact have driven) a Model T Ford. What invariably happens when this game is played by fairly sensitive people is that the whole crowd of questioners builds a stronger and stronger feeling of the character, by unconscious association, until finally someone says the right name — ‘Kate Smith!’ or ‘Chairman Mao!’ — and everyone in the room feels instantly that that’s right. There is obviously no way to play this game with the reasoning faculty, since it depends on unconscious associations or intuition; and what the game proves conclusively for everyone playing is that our associations are remarkably similar. When one of the players falls into some mistake, for instance, saing that Mr. Brezhnev of the U.S.S.R. is a beaver instead of, more properly, a crafty old woodchuck, all the players at the end of the game are sure to protest, ‘You misled us when you said “beaver.”‘ The game proves more dramatically than any argument can suggest the mysterious rightness of a good metaphor — the one requisite for the poet, Aristotle says, that cannot be taught.
— John Gardner, On Moral Fiction, 1978