Initial Velocity

In 2008, University of Michigan psychologist Jesse Chandler and his colleagues examined donations to disaster relief after seven major hurricanes and found that a disproportionately large number of donations came from people who shared an initial with the hurricane (e.g., people named Kate and Kevin after Hurricane Katrina).

It’s not clear why this is. It’s known that generally people attend to information with unusual care if it’s somehow relevant to themselves; in the case of a hurricane this may mean that they’re more likely to remember concrete information about victims and thus be more likely to donate.

Possibly they also feel more intense negative feelings (or a greater sense of responsibility) when the storm shares their initial. In that case, “Exposure to a same-initial hurricane makes people feel worse, and the most salient way to repair this feeling is the opportunity to donate money to Katrina.”

(Jesse Chandler, Tiffany M. Griffin, and Nicholas Sorensen, “In the ‘I’ of the Storm: Shared Initials Increase Disaster Donations,” Judgment and Decision Making 3:5 [June 2008], 404–410.)