ETCH-PENS lettershift

When the letters in ETCH are advanced uniformly through the alphabet, they produce PENS. Likewise FUSION produces LAYOUT, INKIER produces PURPLY, SLEEP produces BUNNY, and HOTEL produces OVALS. The same technique produces the phrases SAD BEING EMPTY and MY DREAM MAN:

SAD-BEING-EMPTY lettershift

MY-DREAM-MAN lettershift

This must mean something.