The Paradox of Self-Deception

If ever a person A deceives a person B into believing that something, p, is true, A knows or truly believes that p is false while causing B to believe that p is true. So when A deceives A (i.e., himself) into believing that p is true, he knows or truly believes that p is false while causing himself to believe that p is true. Thus, A must simultaneously believe that p is false and believe that p is true. But how is this possible?

— Alfred R. Mele, “Two Paradoxes of Self-Deception,” in Self-Deception and Paradoxes of Rationality, 1998