In 1934, Variety ran a story about rural communities objecting to their portrayal in recent films. It was titled STIX NIX HICK PIX.
On May 31, 2000, the New York Daily News ran a story about Indiana Pacers fans denying courtside seats to New York fans. The headline was HICKS NIX KNICKS TIX.
And the jump head on page 5 read HICKS’ KNICKS TIX TRICK.