In the 1890s, William Randoph Hearst’s New York Journal was in a circulation war with Joseph Pulitzer’s New York World. When the World published an obituary of “Reflipe W. Thanuz,” Hearst revealed a trap — there was no such person, so Pulitzer must have stolen the item from his paper. (“Reflipe W” is “we pilfer” spelled backward, and “Thanuz” is “the news”.)
Pulitzer got his revenge, though. He planted the name “Lister A. Raah” in a World story, and when the Journal ran a similar item, he revealed that the name was an anagram of “Hearst a liar.”
See also Nihilartikels.