Strike Up the Bland

In 1986, Michael Kinsley, editor of The New Republic, spotted the headline “Worthwhile Canadian Initiative” in the New York Times and challenged his readers to come up with a more boring one. This was a tall order: The Times head, someone said, manages to be “not only boring as a whole, but boring word by word.” Submissions included:

  • “U.S. Leadership Needed” (New York Times)
  • “Trade, A Two-Way Street” (New York Times)
  • “Beyond the News, Larger Issues” (New York Times)
  • “Thoughts at Graduation Time” (New York Times)
  • “Continue Manned Flight in Space” (New York Times)
  • “Chill Falls on Warming Relations Between Australia and Indonesia” (New York Times)
  • “University of Rochester Decides to Keep Name” (New York Times)
  • “Dramatic Changes Fail to Materialize on Hill” (Washington Post)
  • “Surprises Unlikely in Indiana” (Chicago Tribune)
  • “CIA Analysis Sees Soviet Economy in Need of Changes” (San Diego Union)
  • “Prevent Burglary by Locking House, Detectives Urge” (Boston Globe)
  • “Methodists Oppose Use of Nuclear Arms” (New York Times)
  • “Economist Dies” (Wisconsin State Journal)
  • “Turbulent Days for Donald D. Engen” (New York Times)

The winner was found in the New York Times science section: “Debate Goes on Over the Nature of Reality.”