A House Afire

https://commons.wikimedia.org/wiki/File:Poster_-_Gone_With_the_Wind_02.jpg

If box-office receipts are adjusted for inflation, Gone With the Wind is still the highest-grossing film of all time, with earnings of $3.4 billion in 2014 dollars.

After the film’s 1939 premiere in Atlanta, playwright Moss Hart wired producer David O. Selznick:

OH, ALL RIGHT, GO AHEAD AND HAVE A VULGAR COMMERCIAL SUCCESS!