Futility Closet book ad

What?

http://www.google.com/patents/US4233942

James D. Williams’ “animal ear protectors,” patented in 1980, provide “a device for protecting the ears of animals, especially long-haired dogs, from becoming soiled by the animal’s food while the animal is eating.” The ears are protected by plastic tubes that are held to the animal’s head by adjustable straps.

The invention “may be itself decorated so as to enhance the appearance of the animal in the eyes of its owner and of others.” What that looks like is left to the imagination.