Ironic Post-Ironic Irony
In 1998, University of Iowa communications professor Kembrew McLeod trademarked the phrase "Freedom of Expression." Then he sent AT&T a cease-and-desist letter because they were using his phrase in an advertising campaign.
He said he knew he was overreaching, but "I do want to register my genuine protest that a big company that really doesn't represent freedom of expression is trying to appropriate this phrase."
