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A TRIP TO MARS
FOR 900
EMPTY JARS
BURMA-SHAVE
The Burma-Shave folks intended that as an amusing roadside rhyme in 1955, but Arliss "Frenchy" French took it seriously.
The Wisconsin supermarket manager sponsored an elaborate "Send Frenchy to Mars" campaign and sent 900 jars to Burma-Shave headquarters in an armored car.
After some hasty thinking, the company agreed to send French on vacation to Moers — a little town in Germany that pronounced its name mars. He went.
