What Would Darwin Say?

Robert Wallace had a noble impulse when he discovered a new species of monkey in Bolivia’s Madidi National Park. Rather than name the species after himself, he would auction off the naming rights to raise money for the park.

The marketers of the world are not so noble: $650,000 changed hands and the new species was named after an Internet casino. It’s officially called the “GoldenPalace.com Monkey.”